![]() Sustainability makes the wrong things perfect. Michael Braungart, former Greenpeace activist, explains why sustainability is pure debt management and why Cradle to Cradle must be understood as an opportunity for innovation. Together they represent the three principles of the C2C design concept. In addition to this so-called “nutrient remains nutrient” principle, the use of renewable energies and the promotion of cultural and biological diversity play a major role. The principle of waste is redefined, because something new is born from everything, hence the name Cradle to Cradle, literally translated "from cradle to cradle". In this way, resources are not lost, but are always “food” for a new product. In contrast to classic recycling, this recycling does not reduce the quality. ![]() ![]() to the manufacturers, where the valuable resources can be recycled. In the case of consumer goods, the “technical nutrients” are returned to the technical cycle, i.e. ![]() In the case of consumer goods, the "biological nutrients" are returned to the biological cycle after they have been used up and thus returned to nature as compost. The result: one world without garbage!Ī distinction is made between biological and technical cycles. The C2C system is based on the approach that all materials in Cycles can be traced back. Cradle to Cradle (C2C) is an approach of circular economy, designed by the German chemist Michael Braungart and the American architect William McDonough. ![]()
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