![]() ![]() ![]() The aim is to visualise global interpretations of the iconic brand, before photographing the final even in São Paulo. In between attending fashion shows and trekking the global streets, he will be taking photos of individuals dressed in Lacoste. ![]() Rodic’s new venture sees him collaborate with Lacoste for Evolução Francesa, their new project which introduces French culture to Brazil. His camera is a permanent fixture, an extension of his body which captures images that are merely ephemeral to his gaze. He travels the world constantly on the lookout for unique and inspirational street-style and will not go anywhere without his Canon G10. He is the perennial finger on the fashion pulse. Ever since the days of photographer Bill Cunningham street-fashion has been a visible foray, but for the past three and a half years ubiquitous photographer Yvan Rodic has been witness to its unorthodox progression one synonymous with creativity and practicality. These days the fashion shows are no longer confined to the runway, instead they have stepped out onto the pavements of the world, drenched in individual interpretation. ![]()
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